Multi-field Balance-aware Calibration of Predictions in Online Advertising

Online advertising platforms serve as a critical bridge between advertisers and media, requiring precise prediction of user behaviors. Systematic underestimation or overestimation in these predictions can undermine the interests of both parties. Existing calibration methods fall short in addressing two key challenges. First, significant differences in CVR distributions across various targets lead to biased calibration when using global posterior statistics, causing some sample groups to be overestimated while others are underestimated. Second, current field-aware approaches are typically limited to single-field calibration and fail to account for field sensitivity. To overcome these limitations, we propose a Pareto Frontier-based Multi-field Personalized Calibration (PF-MPC) method which formulates multi-field calibration as a multi-objective optimization problem. PF-MPC identifies the optimal Pareto-efficient weight combinations to balance the conflicting calibration errors across different fields. We evaluate PF-MPC on both public calibration benchmark and a large-scale industrial dataset. Experimental results demonstrate that our method achieves significant improvements in calibration performance compared to existing approaches.