Synthesize, if you do not have: Effective Synthetic Dataset Creation Strategies for Self-Supervised Opinion Summarization in E-commerce

In e-commerce, opinion summarization is the process of condensing the opinions presented in product reviews. However, the absence of large amounts of supervised datasets presents challenges in generating both aspect-specific and general opinion summaries. Existing approaches have attempted to address these challenges through synthetic dataset creation (SDC). However, general opinion summarization models struggle to generate summaries faithful to the input reviews whereas aspectspecific opinion summarization models are limited due to their reliance on human-specified aspects and seed words. To address this, we propose SDC strategies tailored for general and aspect-specific opinion summarization. We experimented on three e-commerce test sets: Oposum+, Amazon, and Flipkart. For general opinion summarization, pre-trained language model (PLM) fine-tuned on our general synthetic dataset surpass the SOTA on average by 2.3 R1 points. Faithfulness evaluation metrics and human evaluations indicate that our modelgenerated summaries are more faithful to the input compared to others. For aspect-specific opinion summarization, PLM fine-tuned on our aspect-specific synthetic dataset surpass SOTA by ∼ 1 R1 point without the aid of any humanspecified aspects or seed words.