No Word Embedding Model Is Perfect: Evaluating the Representation Accuracy for Social Bias in the Media

News articles both shape and reflect public opinion across the political spectrum. Analyzing them for social bias can thus provide valuable insights, such as prevailing stereotypes in society and the media, which are often adopted by NLP models trained on respective data. Recent work has relied on word embedding bias measures, such as WEAT. However, several representation issues of embeddings can harm the measures' accuracy, including low-resource settings and token frequency differences. In this work, we study what kind of embedding algorithm serves best to accurately measure types of social bias known to exist in US online news articles. To cover the whole spectrum of political bias in the US, we collect 500k articles and review psychology literature with respect to expected social bias. We then quantify social bias using WEAT along with embedding algorithms that account for the aforementioned issues. We compare how models trained with the algorithms on news articles represent the expected social bias. Our results suggest that the standard way to quantify bias does not align well with knowledge from psychology. While the proposed algorithms reduce the gap, they still do not fully match the literature.