Causal Insights into Parler's Content Moderation Shift: Effects on Toxicity and Factuality

Social media platforms employ various content moderation techniques to remove harmful, offensive, and toxic content, with moderation levels varying across platforms and evolving over time. Parler, a fringe platform popular among conservative users, initially had minimal moderation, promoting itself as a space for open discussion. However, in 2021, it was removed from the Apple and Google App Stores and suspended from Amazon Web Services due to inadequate moderation of harmful content. After a month-long suspension, Parler returned with stricter guidelines, offering a unique opportunity to study the impact of platform-wide policy changes on user behavior and content outcomes. In this paper, we analyzed Parler data to assess the causal associations of these moderation changes on content toxicity and factuality. Using a longitudinal dataset of 17M posts from 432K users, who were active both before and after replatforming, we employed quasi-experimental analysis, controlling for confounding factors. We introduced a novel approach by using data from another social media platform, Twitter, to account for a critical confounding factor: offline events. This allowed us to isolate the effects of Parler's replatforming policies from external real-world influences. Our findings demonstrate that Parler's moderation changes are causally associated with a significant reduction in all forms of toxicity (𝑝 < 0.001). Additionally, we observed an increase in the factuality of the news sites shared and a reduction in the number of conspiracy/ pseudoscience sources. CCS Concepts • Information systems → Web mining; Social networking sites.