Beyond Item Dissimilarities: Diversifying by Intent in Recommender Systems

It has become increasingly clear that recommender systems that overly focus on short-term engagement prevents users from exploring diverse interests, ultimately hurting long-term user experience. To tackle this challenge, numerous diversification algorithms have been proposed as the final stage of recommender systems. These algorithms typically rely on measures of item similarity, aiming to maximize the dissimilarity across items in the final set of recommendations. However, in this work, we demonstrate the benefits of going beyond item-level similarities by utilizing higher-level user understanding-specifically, user intents that persist across multiple interactions or recommendation sessions-in diversification. Our approach is motivated by the observation that user behaviors on online platforms are largely driven by their underlying intents. Therefore, final recommendations should ensure that a diverse set of user intents is accurately represented. While user intent has primarily been studied in the context of search, it is less clear how to incorporate real-time dynamic intent predictions in recommender systems.