WWW2026
SMART: A Social Movement Analysis & Reasoning Tool with Case Studies on #MeToo and #BlackLivesMatter
Valerio La Gatta, Marco Postiglione, Jeremy Gilbert, Daniel W. Linna Jr., Morgan Manella Greenfield, Aaron Shaw, V. S. Subrahmanian
Abstract
Social movements supporting the UN's Sustainable Development Goals (SDGs) play a vital role in improving human lives. If journalists were aware of the relationship between social movements and external events, they could provide more precise, time-sensitive reporting about movement issues and SDGs. Our SMART system achieves this goal by collecting data from multiple sources, extracting emotions on various themes, and then using a transformerbased forecasting engine (DEEP) to predict quantity and intensity of emotions in future posts. This paper demonstrates SMART's Retrospective capabilities required by journalists via case studies analyzing social media discussions of the #MeToo and #BlackLives-Matter before and after the 2024 U.S. election. We create a novel 1-year dataset which we will release upon publication. It contains over 2.7M Reddit posts and over 1M news articles. We show that SMART enables early detection of discourse shifts around key political events, providing journalists with actionable insights to inform editorial planning. SMART was developed through multiple interactions with a panel of over 20 journalists from a variety of news organizations over a 2-year period, including an author of this paper. CCS Concepts • Information systems → Information systems applications; Collaborative and social computing systems and tools; • Applied computing → Media arts.