KDD2024

Generative AI in E-Commerce: What Can We Expect?

Haixun Wang

1 citation

Abstract

The impact of generative AI on e-commerce is profound. It has significantly improved the understanding of user intent and serves as a comprehensive product knowledge graph. However, the most substantial disruptions are yet to come, partic- ularly through the rise of autonomous agents. In this talk, I will outline a tentative path toward a future where e-commerce not only offers an unparalleled customer experience but also thrives in a world dominated by generative AI and autonomous agents.