AliBoostV2: CTR-Growth Balanced Boosting Framework in Billion-Scale Recommendation Platform

Promoting cold items to achieve rapid growth remains a fundamental challenge in billion-scale recommendation systems, as traditional natural/organic recommendation approaches primarily focus on Click-Through Rate (CTR) optimization, which naturally limits the exposure and spread of cold items. Recently, the AliBoost (V1) framework introduced boosting strategies to promote cold items to users most likely to click them. However, it still follows the same CTR-oriented optimization approach, thereby limiting long-term ecosystem health. In this work, we present the CTR-growth balanced boosting framework AliBoostV2, which explicitly considers the growth value of boosting candidate users and selects optimal users to balance immediate CTR goals with long-term growth potential. AliBoostV2 includes two key innovations: (1) a tailored Growth Potential Prediction module using counterfactual reasoning to estimate the additional natural traffic generated by each potential boosting exposure, and (2) a Dynamic CTR-Growth Boosting strategy that dynamically captures users' different interaction patterns across various time periods and delivers to users who can both click and contribute to growth simultaneously. AliBoostV2 has been deployed in production across Alibaba and Taobao's main platforms over the past six months, successfully cold-starting over one billion new items. Compared to the AliBoost (V1) framework, our approach achieves significant improvements of over 17.54% in both clicks and gross merchandise value (GMV) for cold items within a 180-day period. Extensive online analyses and rigorous A/B testing demonstrate the effectiveness of AliBoostV2 in addressing critical ecosystem challenges in billion-scale recommendation.