A Domain-Independent Framework for Effective Prioritization and Evaluation of UX Aspects in Mobile Apps

The rapid evolution of mobile applications has intensified the need to prioritize and systematically evaluate user experience (UX) aspects. This paper introduces a domainindependent hybrid framework that ranks UX aspects and their evaluation methods. The framework integrates the MOSCOW method and the Analytic Hierarchy Process (AHP) to evaluate UX based on User Profiles, App Domain Specificity, Task Complexity, and Feasibility. A Use Value-Effort/Complexity matrix further supports the evaluation of methods by considering evaluation goals, user profiles, application domain, stage of development, data needs, resource availability, technical complexity, and ease of data collection and analysis. Six evaluators validated the framework with a case study, including three domains: mobile banking, gaming, and health. The framework enabled them to agree on core UX priorities, demonstrating its flexibility and practicality, offering a clear method for prioritizing and evaluating UX across mobile app domains.