Advanced Cryptography: Promise and Challenges

E.g., location for directions, restaurant recommendation, health data for "personalized medicine", financials for tax and investment services, purchace history for better ads and coupons, ... • Personalized services require personal information or so we are told • What happens once we give away this information? Data Abuse is the New Normal • The entire IT industry is busy making it easier -Larger collections, better ways to link, process them • Data abuse, not "data breach" -Overwhelming motivation to use whatever data can be found -If the data is available, it will be (ab)used